It is amazing for as many times as an anchor or host gives the forecast, how few actually give it any thought. One way to be more conversational and just as informative is to commit the weather to memory at the beginning of your shift. If you know the forecast, More
This was one of the most popular Tips Of The Week on our site this past year.
Thanks to Ken Keller. A good chunk of this article came from an INBA Tune In back in the 1990’s (based on the original article mentioning Governor Jim Edgar.)
With Mr. More
I hear and see it a lot. A reporter telling me a town may soon see a new business. Citizens may soon see higher garbage rates. The state may soon be home to… you get my point. Perhaps telling your audience something may be coming soon works good enough. More
In our Tip Of the Week last time, we emphasized the importance of reading your script aloud. A few veteran news folks responded with some additions. So let’s share those thoughts reinforcing and expanding that idea.
Jay Pearce-WVIK Rock Island and a long time presence on both commercial and public airwaves in Illinois -” More
It sounds elementary. It is elementary. It doesn’t mean we do it every time. Read your story out loud. Does it sound natural? If you are having problems with pacing or smooth reading, it might be because your sentences are too long. Shorten the sentences. Aim for 10 words or less in each phrase. More