Tip of the Week Archive

News Vets Expand On Last Week’s Tip

Posted August 14, 2018 by Bill Wheelhouse

In our Tip Of the Week last time, we emphasized the importance of reading your script aloud.    A few veteran news folks responded with some additions.   So let’s share those thoughts reinforcing and expanding that idea.

Jay Pearce-WVIK Rock Island and a long time presence on both commercial and public airwaves in Illinois -”  More  

Read Your Story Aloud!

Posted August 7, 2018 by Bill Wheelhouse

It sounds elementary. It is elementary.  It doesn’t mean we do it every time.  Read your story out loud.  Does it sound natural?  If you are having problems with pacing or smooth reading, it might be because your sentences are too long.   Shorten the sentences.  Aim for 10 words or less in each phrase.   More  

Making Stale Bread Fresh Again

Posted July 31, 2018 by Bill Wheelhouse

Ask yourself five questions about the most obvious, dull and well worn story and see if something is being overlooked because it’s in plain sight.   Just because everyone knows about an issue or the “way it is” in politics,  doesn’t mean there’s not a fresh angle, or a follow-up or unasked question.  More  

Not A Man On The Street

Posted July 24, 2018 by Bill Wheelhouse

This week’s tip actually isn’t about an interviewing skill. It is about asking people who are likely in the know what is under-reported.

Next time you are chatting with the secretary at the school board office or a mid-level administrator in the courthouse, tell them you are doing an informal survey.   More  

Bring Your Audience Up To Date

Posted July 17, 2018 by Bill Wheelhouse

When you hit the summer news doldrums its an opportunity to look back in time to get some fresh news.  One of those basic principles that many of us never have time to do is the “followup!”

Pick a random week from a year ago and look through the stories your newsroom covered at the time.     More  

Is There Anything Else? Wrapping Up An Interview

Posted July 10, 2018 by Bill Wheelhouse

This week’s tip might seem basic, but it’s always important, as someone once said, “to be brilliant on the basics.” A good infielder takes a lot of ground balls in practice.

When you are wrapping up an interview or background conversation with someone, always remember to ask them “Is there anything else you would like to add?”.   More  

More Ways To Get The Info You Need

Posted July 3, 2018 by Bill Wheelhouse

Tracking public records is one of the key ways to find information.  LaReeca Rucker reported for Newslab on the recent IRE gathering.   She came away with these tips.

One of the most informative sessions was called “Public Records Track: 50 Records to Request Now.” Described as a “quick-paced,  More  

How To Pitch Political Stories

Posted June 18, 2018 by Bill Wheelhouse

Tim Wieland of KCNC in Denver has some guidelines if you are a reporter who REALLY wants to report political stories in your market.

He has these five tips on pitching political stories:

 

  1. Know how the story directly relates to your audience.
  2.  More  

It’s Only Boring If You Make It Boring

Posted June 11, 2018 by Bill Wheelhouse

Taking some extra time when writing can allow you to take what you considered throw away b-roll to actually help tell and improve your story.

At his recent appearance at IBA’s convention in Normal, Poynter Institute’s Al Tompkins was helping reporters make their writing more interesting.  Al says you “explain the video,  More