Not A Man On The Street

Posted July 24, 2018 by Bill Wheelhouse

This week’s tip actually isn’t about an interviewing skill. It is about asking people who are likely in the know what is under-reported.

Next time you are chatting with the secretary at the school board office or a mid-level administrator in the courthouse, tell them you are doing an informal survey.  Ask them what stories do they think the local media is missing.

You may get answers such as not enough good news or about a perceived bias.   However these people usually have a good idea of things that might be going on in their office or in the community.  Those conversations might lead to some good stories.   That person may also think of you the next time they hear something newsworthy.